Digital Marketing Agency For Google Ads Success

them by default because it inflates ad spend, despite Google admitting they trigger irrelevant searches. Then there’s the "set it and forget it" approach—agencies collecting monthly fees without optimizing campaigns. Real Google Ads success requires daily adjustments based on data: killing ... ball. If they’re still using last-click attribution, fire them immediately. We implement data-driven attribution to expose which keywords actually drive decisions—not just the final click. That $200/month broad match keyword getting credit for conversions? Probably just taking credit for

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